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Branding & Advertising


  Advertisement plays a pivotal role in generating business revenue.
      It is the non-personal form of communications to the target customers.

  In the process of test, the potential respondents are instructed to
     provide feedback of the advertisement performance.


Advantages:-

  It is essential to inculcate brand awareness in the minds of customers.

  It utilizes media like television, newspaper, magazine, radio etc.

  Beneficial in determining the market-segment to be selected.

  It evaluates the performance of the advertisement campaign.